It can be easy for us as affiliate marketers to be attracted to shiny new things. For us those shiny new things might be a new method to generate traffic or master PPC, or a great new program that promises HUGE commissions.
I’ve fallen into this trap more then once only to wake up and realize I wasn’t following the path to my goals any more in my business. I’d then have to recognize that I’d wasted some time and I had to get back on track.
Does this ever happen to you? You find a new program that could potentially have huge commissions, so you launch a test PPC campaign for it, or build a mini site or blog to start to promote it? It happens to us all at some point.
This is my opinion but commission size or % is not the most important thing when it comes to matching up with a merchant for your site.
I’m not saying to over look a merchant that could be paying you double what you’re earning from merchant #1. How ever test them, see how the new potential merchant converts. This can be great aummunition to go back to merchant #1′s affiliate manager to request a commission increase. Don’t feel bad is this is denied because you do need to be pushing some volume to qualify for an increase from most merchants, but never ask never receive right.
SO what’s the point of this post?
- Stay focused on your affiliate promotions/markets you’re working right now. You want to give every promotion a chance to succeed. Switch if you feel it’s bombing or you have zero interest in it, but don’t switch b/c you get distracted easily or need a new adventure
- Within similar markets consider other merchants that come up or offer you a better commission rate of CPA then your current offer. How ever don’t completely dump the first offer because conversion will mean more then commission. Test that new offer and then compare the pay check at the end of the day
- Use better conversions or commissions from a potential new merchant as bargining power with your current offer. This could mean a bigger commission increase for you