The Affiliate Journey

I just finished the first my real first day of work towards my $10,000 goal. If you’ve read my first post here then you have an idea about what I was starting off doing.

Today was a day of setting up some tests in Google Website Optimizer as well as modifying some headlines, sub headings and calls to action on pages I already have getting some traffic. All the work was done to only one site. I went back and fourth on whether I was going to try working on all 5 or 6 of my money sites at once and I decided to start with the top 2 for income from last month. I’ll then move on to the next 2 and so on.

What I focused on today were pages of a site that I am getting some half decent traffic for today and have:

• Had a conversion at some point
• Are getting clicks to the offer I’m promoting
• Or are getting half decent traffic based on my analytics account

The changes I made were all on page but I made them for two different reasons.

1. To Boost click through from the SERPS
2. To increase my CTR to my merchant offer

I don’t know how many of you actively use Google’s web master tools, if you don’t you have to start. Google is giving a ton of great information in there. Point in case.

There’s a great report in there that will show you where your site is appearing for searches over the last 7 days. You can then look at the column next to it and see what pages are getting clicks from the search results. If you notice some pages that your ranking for on the first page and aren’t getting clicks to your site then you’ve got some great information to go on there.

You could

1. Boost your ranking to get a higher spot to grab more traffic
2. Improve your title tag and description so that your site is more attractive to the seacher

That’s just one great piece of info in there.

So back to what I spent the day doing.

The second type of changes I was making were content changes. Primarily I created some new buttons with calls 2 action on them to try and improve my CTR to the affiliate offer. This is going to take some time to test, but I feel it’s better then the text links I was using before.

Secondly I setup a test in Google Website Optimizer for one of my highly traffic’d pages that has generated some sales but is very low in my opinion based on the traffic numbers I’m seeing.

If you haven’t used Google Website Optimizer you have to check out that tool as well. It’s absolutely fantastic. I don’t have time to get into it in detail today but I’ll put together a tutorial about it one of these days.

Well that’s it for DAY 1.