The Affiliate Journey

I’m as guilty as the next person of what I’m going to talk about in this post.

Worrying, Focusing and wasting time on the things I/we cannot control in our affiliate marketing businesses.

Affiliate marketing is just that “marketing”. It’s almost a science. You can test, tweak, measure and modify based on results. It’s a beautiful thing, but we often times get bogged down in stupid negative thinking like.

“I can’t do this”

OR

“Oh no my sales are down what happened”

Thoughts like these can lower our productivity to literally zero if we’re not careful not just for an afternoon but for days, weeks and even months if you’re not careful.

So what’s the solution?

Focus on the things that you can control, and let the affiliate gods take care of the rest.

So what can you control?

There is quite a lot you can control, or at least attempt to control when it comes to affiliate marketing.

Because the basic rules of marketing apply, anything that can be measured can be improved upon. So if you’re a paid search affiliate you can track your CTR form PPC ads, then work to improve that by tweaking your control ads headline or copy.

Vice Versa maybe you’re getting a great CTR to your landing page but no one is clicking through to the offer. This could be a multitude of things:

• Your headline
• Your copy or an image
• The conversation that happens between your ad to your copy (does it match up?)
• No call to action above the fold
• Etc…..

It might seem like you’re not in complete control of your affiliate marketing business. It might even feel like this is all a crap shoot. I’m here to tell you it’s not, and what separates $10,000 a month from $1000 a month is tracking, tweaking, testing and doing it all again and again and again.

You can control headlines, copy, images, PPC ads etc. So do it! Control it, work it. See if you can take a campaign that is currently making $30 a day to $50 or even $100. You can make more sales from the traffic you’re getting you just need to make a better mouse trap.

What about Organic Search Affiliates?

Can we control our business as well as Paid affiliates? Truthfully yes. The world of SEO and organic search always comes across as very volitile how ever with the recent Google slap on review sites it just goes to show that PPC results can get tossed around as well.

So what can you control on the organic side?

Well all those things I talked about for a PPC landing page above, they go for organic pages too. Just because you’re not paying for the visitor doesn’t mean you shouldn’t be working your butt off to convert every single person you can that lands on your organic landing pages.

Test your headlines, link locations, call to action buttons, images and copy. All of these things can have a role to play in how your visitor feels when they land on your site and what they do once they’re there.

From the stand point of rankings you can get more links to capture a higher spot in the SERP’s this will increase the traffic you get and in turn boost sales again.

I’m sure you get my point by now…

In case you don’t here it is. WORK ON THE THINGS YOU CAN CONTROL & TEST. Forget about worrying about what if’s, why’s and how comes. These thoughts will eat you alive in this game.

So get out there and start controlling your businesses!