The Affiliate Journey

The Long Walk to Full-Time Affiliate Marketing Success

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Does Size Matter? Massive Traffic Doesn’t Mean Massive Income with Affiliate Marketing

December 15th, 2009 · Make More Money

I was reading another blog the yesterday and the author was asking for question about how he could help his readers with affiliate marketing. It just happened that I also had a conversation with a blog owner who is getting well over 5000 uniques a week and is making less then $1000 a year in affiliate commissions from the site.

How the heck is this possible is what a lot of beginner affiliate marketers might ask.

I want to let you in one something, once you get this you may very well change your mind set about how to make money with affiliate marketing for ever.

Making money with affiliate programs isn’t about traffic, it’s about conversions.

Let me say part of that again.

Making Money With Affiliate Marketing Isn’t All About Traffic.

Ok some might be saying, hold up, that’s not true without traffic you’ve got nothing. In a sense you are right someone has to come by your site, blog etc. in order for you to convert them into a buyer and of course into your commissions, how ever it’s not a game about how much traffic you can get, the game is …..

How Many Conversions Can You Get

If you learn anything new today try to get this in your head, making more money with affiliate marketing isn’t about more traffic it’s about more conversions. Of course to get more conversions you need traffic and that’s what we’re going to focus on for the rest of this post, but get out of the traffic mind set and put your conversion hat on because that’s where the money is!!!!

What Kinda Traffic Do I Need Then?

Glad you asked :)

To go after more conversions you need more traffic from buyers, or people that are on the verge of buying a solution to their problem, or a cure for their pain, or a scratch for their itch… Getting the picture.

You want qualified traffic not just massive amount of generic traffic for your market.

Let’s do a quick example:

Let’s say you’re selling a golf lesson dvd. It’ a great dvd program that helps improve your swing and can lower your handicap by 7 strokes in 2 months if the user does the exercises and practices.

Now you run a golf blog that talks about everything golf. It posts about golf shoes, new golf gadgets and golf vacations. Of course on the odd note you sometimes post something about a free tip.

In each of those posts about golf tips you make a plug for your golf dvd. You’re getting a few sales but based on the overall number of unique visitors your site gets each day you believe you should be making a ton more money.

STOP HERE FOR A SECOND

Let’s look at this…

Who do we have coming to the site?

We have people that like golf
We have people that are interested in learning new tips, and possibly about new equipment and vacations

However, we don’t necessarily have people willing to whip out their Credit Card to buy a golf swing DVD. We might assume we do, but if you’re not familiar with what ASS U ME did ;).

Ok let’s re-think this golf blog.

Let’s instead of going after the same ol, same ol traffic we’ve been hitting let’s try and target this down so we might get more conversions.

Let’s fire up the Google Keyword tool and look for a few ideas on better converting phrases.

Here are things I’d think about…

Golf DVD (consider other words here also like golf swing dvd, golf instruction dvd, golf tips dvd)

It makes sense that if someone is searching for a dvd that will improve their golf game they might buy what you have to offer which happens to be a golf dvd.

Golf instruction (be careful here to not use the term free in there since lots of people are looking for free golf tips)

People searching for golf instruction may be looking for a company to offer them lessons but you may be able to convert them to buy your dvd offer as well.

Golf Lesson Again, like instruction could be people looking for lessons from an instructor, but they are none the less looking for a way to improve their game. You should be able to convert some of those.

That’s enough to get us started. What I would do is take those root keywords I listed above (golf dvd, golf instruction, golf lesson) and plug them into the google keyword tool. Look for keywords that have 300+ visits a month on EXACT Match (if you’re not sure what exact match is I’ll have a post on this tomorrow) and start writing articles about your offer with that keyword in mind.

Sure you might not get as much traffic as you would from other keywords BUT you’re going to be getting more qualified traffic for the keywords you’re targeting.

There’s a way to ensure all your efforts go towards increasing conversions and I’m going to cover that in a post in the net couple of days. So if you haven’t already, subscribe to my blog with either your favorite RSS reader or via email in the top right hand corner.

Happy converting everyone!!!

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How Many Affiliate Programs Are Your Promoting?

December 14th, 2009 · Content, General, Make More Money

One of the most frequent things I get asked by other affiliates is how they aren’t making any money. They are getting 500, 1000, 10,000 uniques a month their site but aren’t making more then what they feel is chump change.

Each of these webmasters is suffering from one of 2 problems:

  1. Not really selling
  2. Too many programs

I’ll go through each of these one at a time.

Not Really Selling

This is the problem when we see that you have some affiliate links in the side bar of your site, or you have a banner or two setup, but that’s it. You’re hoping for your visitors to notice these banners off to the side, click them and buy something.

Don’t get me wrong I know that does happen, and hopefully if this is you you’ve had some success this way. How ever your results are not as good as they could be.

You want to be passive but in your visitors faces with what you’re trying to market and/or accomplish. If this makes you feel uncomfortable then I’m sorry but you’re probably going to find that affiliate marketing is harder for you then you may have first thought it would be.

Affiliate marketing is sales in a different medium. You need to be mentioning, selling and promoting if you expect to make sales.

Of course if you have a site about how to get out of debt don’t start trying to pimp MP3 download or ring tone offers but if you’re following a niche site business plan then you can probably stand to be a bit more “promotion” like in your content.

Don’t be afraid to recommend, suggest or even ask/tell your visitor to go take action on something.

Too Many Programs

This is the second issue, but it usually goes hand in hand with the first. Someone who has ten different affiliate offers running on their site. It could be banner ads, or it could be choices for products to buy.

I have found my best successes come from promoting just one product from one merchant at a time.

EXAMPLE: You are interested in selling music equipment, and you’re a guitar player. Rather then building a site that tries to promote MusiciansFriend.com or ZZsounds.com all at once think niche.

Build a site or section of your site all about guitar amps, or guitar effects pedals. Then from there build out as you start to get some solid conversions on those products.

Think building a page that reviews or compares products. Articles and content about choosing the right beginner amps, or best effects pedals you have to own. Get creative and find new ways.

Most sites no matter which issue they’re having can be turned around. Sometimes it takes a bit more work but it can be done. Take some time to think about how you can better position your content to suggest people buy, or integrate ads better into the mix to get better exposure.

A little planning goes a long way!

Good luck and happy earning!!

Remember if you have a comment post it below I love to hear your thoughts on myposts.

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When it Comes to Commissions - Size Does Matter, but Conversion is Everything

November 13th, 2009 · Make More Money

It can be easy for us as affiliate marketers to be attracted to shiny new things. For us those shiny new things might be a new method to generate traffic or master PPC, or a great new program that promises HUGE commissions.

I’ve fallen into this trap more then once only to wake up and realize I wasn’t following the path to my goals any more in my business. I’d then have to recognize that I’d wasted some time and I had to get back on track.

Does this ever happen to you? You find a new program that could potentially have huge commissions, so you launch a test PPC campaign for it, or build a mini site or blog to start to promote it? It happens to us all at some point.

This is my opinion but commission size or % is not the most important thing when it comes to matching up with a merchant for your site.

I’m not saying to over look a merchant that could be paying you double what you’re earning from merchant #1. How ever test them, see how the new potential merchant converts. This can be great aummunition to go back to merchant #1’s affiliate manager to request a commission increase. Don’t feel bad is this is denied because you do need to be pushing some volume to qualify for an increase from most merchants, but never ask never receive right.

SO what’s the point of this post?

  1. Stay focused on your affiliate promotions/markets you’re working right now. You want to give every promotion a chance to succeed. Switch if you feel it’s bombing or you have zero interest in it, but don’t switch b/c you get distracted easily or need a new adventure
  2. Within similar markets consider other merchants that come up or offer you a better commission rate of CPA then your current offer. How ever don’t completely dump the first offer because conversion will mean more then commission. Test that new offer and then compare the pay check at the end of the day
  3. Use better conversions or commissions from a potential new merchant as bargining power with your current offer. This could mean a bigger commission increase for you

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Do You Know What You’re Doing Today? To-Do’s & Daily Goal Setting for Affiliate Marketing

October 22nd, 2009 · Make More Money

It’s easy to feel we need to be doing 100 things in a day to feel we’re being productive when affiliate marketing. I know this because I fall into the trap of feeling if I don’t have a to-do list as long as a novel I’m not doing enough.

I want to introduce you all to the concept of doing quality over quantity when it comes to marketing online.

Most of us are so IN IT all the time we miss just how powerful what we’re doing really is.

Let me give you an example:

You’re targeting the word BLUE WIDGETS

That keyword gets about 2000 searches a month, and from your testing you know it converts at about 3%. You make $35 for each conversion (sales, lead, action what ever it is).

Now the way many of us work is we build a site about widgets and just do a LOT of work of submitting articles, adding more content, trading links etc. although not with any real reasoning behind it. It’s a lot of work to continue to write and syndicate content, swap links etc.

WHAT IF you created a better game plan and went about it like this.

You know that if you ranked #1 you could probably get 50% of those 2000 searches for the term BLUE WIDGET. You also know that you convert @ 3% and make $35 bucks a sale.

so simple math tells us that the #1 spot for you here is worth 2000 * 50% * 3% conversion * $35 per sale = $1050 a month.

That’s over $1000 bucks in your jeans if you can just get down to focusing on that one task of getting the #1 rank for Blue Widgets.


So what do you have to do to attain that #1 ranking?

-Build Links
-Syndicate Content
-Press Releases
-Buy Links etc.

There are lots of things you need to do to get that spot, but you can now put your head down and do it knowing what the payoff is going to be.

So what’s my point with this post?

You need to stop throwing a bunch of S^%T against the wall hoping something sticks and trade that mentality for a logical plan of finding keywords that work for your campaigns and then doing what it takes to own those keywords.

Then simple RINSE - WASH - REPEAT

Doing this this way allows you to have a focused and structured TO-DO list of daily goals and tasks that will lead you to your end goal which is likely increased revenues and commissions.

Look at the BIG picture instead of the fast payoff and you’ll start to see some really bright lights at the end of the tunnel.

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The Secret Link Building Sauce that Most Affiliate Marketers & SEO’s alike Don’t Know About

October 21st, 2009 · Link Building

Long title for a really short post I promise!

Do you do your own link building?
Do your outsource link building?
Do you have ANYTHING AT ALL TO DO WITH LINK BUILDING?

If so listen up… I’m going to share with you a very quick point of interest that I consider to be the “secret sauce” of link building.

When I first tell you I know you’re going to say whaaa… com’on that’s not secret, everyone knows about this. How ever not everyone pays attention or even cares about it… And It ain’t Page Rank.

Ready… here it is….

CACHE DATE

That’s right, if you’ve been buying, building, trading, swapping or what ever you do for links based on page rank stop it. I use only three things to decide whether a link is worth while going after and the very first is cache date. I’ll get to all 3 things I look at soon, but first let me explain why cache date is important.

Keeping it Fresh!

If you read my recent post about What no one wants to tell you about link building then you already got a taste of this.

You see getting a link on a page of another site is the first step to building incoming links. The next step is ensuring that Google, yahoo & MSN (if you care about Bing…) find it. If your link is on a page that never gets indexed in Google then it might as well not even be there. You want to find links that are on some what theme’d pages, that have less then 30-40 out going links (the fewer the better) and are being cached frequently, preferably every 10-15 days.

How to Check Cache Dates

I hope most of you know how to do this but just in case you don’t here’s the deal. If you are in the Google SERPS there’s a CACHE link beside the SERP result. You can click that and it will show you the most recent cache of that page. If you have the Google toolbar installed then you can click the arrow beside the PR bar and it will give you three options, the first of which is “Cached snapshot of page”. This will also give you the recent cache date.

Look for pages that have a cache date from the last 10-15 days… the newer the better this means your link will get found and counted.

So that’s it… the secret sauce of link building. Use this like a mantra for yourself before you go head over heals trying to get your link placed on a PR4 or 5 page. Remember if it ain’t cached it don’t matter! :)

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Focus on the Things You Can Control

October 20th, 2009 · General, Make More Money

I’m as guilty as the next person of what I’m going to talk about in this post.

Worrying, Focusing and wasting time on the things I/we cannot control in our affiliate marketing businesses.

Affiliate marketing is just that “marketing”. It’s almost a science. You can test, tweak, measure and modify based on results. It’s a beautiful thing, but we often times get bogged down in stupid negative thinking like.

“I can’t do this”

OR

“Oh no my sales are down what happened”

Thoughts like these can lower our productivity to literally zero if we’re not careful not just for an afternoon but for days, weeks and even months if you’re not careful.

So what’s the solution?

Focus on the things that you can control, and let the affiliate gods take care of the rest.

So what can you control?

There is quite a lot you can control, or at least attempt to control when it comes to affiliate marketing.

Because the basic rules of marketing apply, anything that can be measured can be improved upon. So if you’re a paid search affiliate you can track your CTR form PPC ads, then work to improve that by tweaking your control ads headline or copy.

Vice Versa maybe you’re getting a great CTR to your landing page but no one is clicking through to the offer. This could be a multitude of things:

  • Your headline
  • Your copy or an image
  • The conversation that happens between your ad to your copy (does it match up?)
  • No call to action above the fold
  • Etc…..

It might seem like you’re not in complete control of your affiliate marketing business. It might even feel like this is all a crap shoot. I’m here to tell you it’s not, and what separates $10,000 a month from $1000 a month is tracking, tweaking, testing and doing it all again and again and again.

You can control headlines, copy, images, PPC ads etc. So do it! Control it, work it. See if you can take a campaign that is currently making $30 a day to $50 or even $100. You can make more sales from the traffic you’re getting you just need to make a better mouse trap.

What about Organic Search Affiliates?

Can we control our business as well as Paid affiliates? Truthfully yes. The world of SEO and organic search always comes across as very volitile how ever with the recent Google slap on review sites it just goes to show that PPC results can get tossed around as well.

So what can you control on the organic side?

Well all those things I talked about for a PPC landing page above, they go for organic pages too. Just because you’re not paying for the visitor doesn’t mean you shouldn’t be working your butt off to convert every single person you can that lands on your organic landing pages.

Test your headlines, link locations, call to action buttons, images and copy. All of these things can have a role to play in how your visitor feels when they land on your site and what they do once they’re there.

From the stand point of rankings you can get more links to capture a higher spot in the SERP’s this will increase the traffic you get and in turn boost sales again.

I’m sure you get my point by now…

In case you don’t here it is. WORK ON THE THINGS YOU CAN CONTROL & TEST. Forget about worrying about what if’s, why’s and how comes. These thoughts will eat you alive in this game.

So get out there and start controlling your businesses!

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What No One Wants to Tell you About Link Building

October 8th, 2009 · Link Building, SEO

I wanted to write this post as a sort of silent response to the large number of membership sites out there now that claim to build you unlimited links. I’m not talking about those spammy systems that just swap hundreds of links with off topic sites…

What I mean are those sites that allow you to submit content, spin that content (with some funky set of characters and synonym setup) and then syndicate that content across hundreds of sites or blogs.

The types of services I’m talking about are those like

  • LinkVana
  • Article Marketing Automatiion
  • My Article Network (Which is more or less a re-branded version of article marketing automation)

Anyways enough about the negative. I have a point to this post and it’s to share with you one point that none of these services seem to want to share with their members, but before I do that let’s look at the good points.

Good Point #1 - Your Link Shows up inside relevant content from the body of an article

This is a key point. You want on topic content surrounding your link, and the fact that these networks allow you to vary anchor text you can get multiple links to one page that have a variety of different anchor texts. Not to mention that link is in content which is far better then a stranded link in the footer, side bar or gutter of someones site.

Good Point #2 - Your Link is on a Variety of Sites & IP Addresses

So most of you probably know that having 100 links all from the Same IP address isn’t a ton of help for you. Instead you want to spread your links across a variety of IP addresses in a natural looking way. These membership sites (especially those like Article Marketing Automation where it’s other peoples sites your posting to) have sites across a lot of different hosting accounts, servers and IP addresses.

Ok so there are the good points…

Now let’s take a peek at what I feel is the BIGGEST mis-conception about these membership sites.

DOWNFALL NUMERO UNO

Your articles on these sites may or may not get cached by Google, and after that I would have to say that less then 1% of them will ever get cached a second time.

OK some of you are probably saying “Whats it matter if it gets cached, let alone cached a second time?”

A quick over view of the importance of Cache date and link Building.

FIRST

SIDEBAR: For those that don’t know what cache date is. If you have the google tool bar quickly click on the the pagerank bar and you get a couple of options. One is similar results, another is cache date. If you click that it gives you the most recent cache of any given page in the google index. This is the last date that google completely indexed that page and took a cache of it to replace the previous version they had.

Ok back to the story…

Here’s the thing, a link on a page that isn’t cached might as well not exist. Why? Because Google never ever finds it. You might be saying, “But what about Bing and Yahoo” forget about them for now… I go after the search engine that can send me over 60% of all traffic online… and that’s the BIG G.

These article we submit to sites like these may get indexed once by the search engines, but they rarely ever get indexed a second time. Why? For a couple of reasons. These sites we post articles to aren’t exactly web masters prized posessions. most of them contain adsense ads and that’s it. There is minimal if any promotion done to them to help Search engine spiders show up often and because of these there is no real “DEEP CRAWLS” of the sites.

This means that your link may get found once and you’ll get the credit for it but it likely will never get found again. So in order for these systems to be really effective you must continue to submit content, and more content and more content to keep a fresh/current link for your sites & pages out there.

What’s the benefit of your link on a freshly cached page you might wonder?

Well, for starters if a search engine spider finds your link more often it follows it through to your page more often. This is good because your page will continue to get the credit for that link plus get cached more often, which is also good.

Second, if you only have links to your site that are cached once then never again your link campaign will die off without a continuous injection of new content & links.

What can you do about this?

Truthfully there isn’t anything really worth while you can do about it. How ever if you do get an article posted on what you feel is a good site you could place a link or two in a blog post to that article on the other site. This will help keep that page fresh on the other site. Also you could do a small link building campaign to the page.

How ever when you start to think about all this work it might be more worth it to

a.) Pay a blogger to post an article for you on their site.
b.) Submit articles to the bigger directories that have a solid foot print of their own links out there.
c.) Post some content to social media sites like squidoo & hubpages and build some links to those (stay tuned I’m running a test on this right now).

SO Let’s Wrap it Up….

Are these types of membership worth it? Yes and No… They server a purpose to get quick exposure on a lot of IP’s and sites. How ever they cannot be your only method of promotion. Also they can take precious time away from your other projects if you aren’t careful that could provide more of an SEO benefit to your pages.

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Day 1: $10,000 Dollar Affiliate Goal

October 1st, 2009 · Make More Money

I just finished the first my real first day of work towards my $10,000 goal. If you’ve read my first post here then you have an idea about what I was starting off doing.

Today was a day of setting up some tests in Google Website Optimizer as well as modifying some headlines, sub headings and calls to action on pages I already have getting some traffic. All the work was done to only one site. I went back and fourth on whether I was going to try working on all 5 or 6 of my money sites at once and I decided to start with the top 2 for income from last month. I’ll then move on to the next 2 and so on.

What I focused on today were pages of a site that I am getting some half decent traffic for today and have:

  • Had a conversion at some point
  • Are getting clicks to the offer I’m promoting
  • Or are getting half decent traffic based on my analytics account

The changes I made were all on page but I made them for two different reasons.

  1. To Boost click through from the SERPS
  2. To increase my CTR to my merchant offer

I don’t know how many of you actively use Google’s web master tools, if you don’t you have to start. Google is giving a ton of great information in there. Point in case.

There’s a great report in there that will show you where your site is appearing for searches over the last 7 days. You can then look at the column next to it and see what pages are getting clicks from the search results. If you notice some pages that your ranking for on the first page and aren’t getting clicks to your site then you’ve got some great information to go on there.

You could

  1. Boost your ranking to get a higher spot to grab more traffic
  2. Improve your title tag and description so that your site is more attractive to the seacher

That’s just one great piece of info in there.

So back to what I spent the day doing.

The second type of changes I was making were content changes. Primarily I created some new buttons with calls 2 action on them to try and improve my CTR to the affiliate offer. This is going to take some time to test, but I feel it’s better then the text links I was using before.

Secondly I setup a test in Google Website Optimizer for one of my highly traffic’d pages that has generated some sales but is very low in my opinion based on the traffic numbers I’m seeing.

If you haven’t used Google Website Optimizer you have to check out that tool as well. It’s absolutely fantastic. I don’t have time to get into it in detail today but I’ll put together a tutorial about it one of these days.

Well that’s it for DAY 1.

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UPDATE: Social Media Link Building Test

October 1st, 2009 · Link Building, SEO

I posted last week about an experiment I was doing using several social media platforms (i.e. squidoo, hubpages, weebly etc.) for link building. The process is taking a lot longer then I expected, how ever it is moving forward.

What it’s looking like is at the end of this experiment I should have:

  • 9 Solid incoming links to a money page I’m trying to improve ranking for
  • 3-5 links pointing to 7 of my other sub-pages and home page of the same site with varying anchor text
  • 10-15+ incoming links to each social property I’ve setup

While this test is taking a lot of hard work and content writing to complete I think the results are going to be good. Many of my competitors in this niche are using social media sites for incoming links but when I reverse engineer their Squdioo lenses or HupPage Hubs I can’t see any real link building that was done for them.

The blueprint that I’ve put together and am testing should really juice up not just the pages on my site but also each social media site I create so it will be worth it in the long run.

Stay tuned for the results of this test coming in the next couple of weeks.

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Slow Sales Means time for Goal Setting

October 1st, 2009 · Make More Money

I have to admit I haven’t had a very productive summer. It’s only been a few months since I’ve gone full time in affiliate marketing, and to say the least I haven’t been doing the best job at staying on top of my business.

I took my new found freedom a little too lightly and spent a few too many days on the golf course and just generally messing around.

It’s almost the end of the month and looking at this months numbers my gross commissions have slipped about $1500 dollars since hitting a peak back in the Spring.

What exactly am I talking about?

At the beginning of the Spring I was enjoying gross income around $5500-$6000 a month (before expenses). After briefly looking at my numbers for September I’m down to just over $4000. Am I shocked? Unfortunately not. While I don’t like to admit it I usually know when I screw something up and well, I know I’ve screwed something up.

How ever I’m not going to panic. I haven’t lost my ability to market, nor do SEO etc. So I’m going to lay out a plan for the rest of the year to bring myself back on track to hit my ultimate goal of $10,000 a month in affiliate commissions, and I’m going to document the journey here on my blog.

Here’s how I plan on documenting everything:

  • Provide End of Month Updates on income and growth over previous month(s)
  • Write daily about what changes I’m making, tests I’m running and over all how things are going

I’m going to use both my blog as well as a thread at DigitalPoint Forum to track my progress and hopefully pick up some readers along the way who can follow me on this journey.

Here’s the 30,000 foot view of my plan

  1. Work on Improving the conversions on the pages I have right now in the search engines ranking well and earning me money. I’m going to do this by split testing pages, working on new copy, testing headlines, calls to action etc. This is the best place for me to start since I have some traction with these pages already.
  2. Next I’m going to increase traffic to the pages I have already ranking some where in the SERPS to boost the traffic that is coming to these pages. This could mean link building to improve ranking on the first page or possibly bringing a page from the 6th page in the SERPS to the first page.
  3. Lastly I will add more pages to my sites to grow my reach in the search engines for each of my markets. The key here is I don’t want to add informational pages. Rather I want to add content pages that I think can add sales to my bottom line. I’m looking for converting keywords not just volume of pages & traffic here

That’s the plan in a nutshell. It might seem simple in those 3 points but I’ll be doing this across 5 or 6 sites, and of course each one of those points has a lot of work underneath of it.

I won’t be revealing my actual sites n any of the upcoming posts, but I will reveal exactly what sort of changes I’m making and give details on the work I’m doing.

Why?

Because a big part of goal setting is accountability, and since none of my friends or family (except for my wife and a couple of key other people) really understand what it is I do for a living it’s hard to find someone to be accountable to. What better place to find accountability for this goal then online with other Internet marketers.

I’m going to keep myself on track by taking a few minutes each day to just day dream about what it will be like when I achieve this goal. Also I’ll be making daily notes in my journal and keeping on top of monthly, weekly and daily goals.

While my GOAL is to achieve $10,000 in commissions in a month I’ve broken it down to achieving two sales per day for the entire month on average for each site. This will bring me over my goal, but it allows me to focus on actions rather then dollars earned.

It’s easier for me to concentrate on generating the traffic and conversion rates to achieve two sales per day for a particular product then it is to try and earn $2500 a month from a particular product.

If you’re interested in following me along this journey to achieving my goal you can sign up for my RSS feed notifications at the top right of this page. I hope you will as I think we can both learn a lot along the way.

To yours and my success in the coming days, weeks and months!

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