Well as I mentioned in my previous post about about split testing some high traffic pages to attempt to improve CTR to my affiliate offers I’ve got some results to tell you about.
To my surprise, the higher quality content on the landing pages that I spent a couple of days creating did not outperform the original landing pages.
Now yes these haven’t been running for a week or anything, however one of these sites I’m testing is seeing about 500 visits to each version of the page each day so it’s statistically relevant. Also the split testing app I use at VisualWebsiteOptimizer tells me when there’s been enough visits to declare a winner.
What Are the Take Aways
I need to think more outside the box with these sites to produce more drastic results I think. While I did revamp all of the content on the page, changed the layout somewhat, the majority of click throughs are still coming from links and calls to action above the fold.
I had this assumption that while my CTR may not blow up I figured the improved visitor experience would yield more conversions, however again I’m wrong there. The number of sales coming from either version of the page is more or less the same.
So what now?
I’m going to change things up completely and come up with a totally different approach to this landing page. As it stands right now the page is a 10 product comparison landing page with my top rated product being the primary goal I want the visitor to go through to. I’ve brainstormed a few new ideas and I’m going to test one of them out at a time. One of which is changing up the entire look and feel of the site in terms of colors, header graphic etc.
I’m also going to consider creating a full page review on the landing page for the product I’m promoting primarily and then offer click throughs to the other products so sort of like a 10 part landing page. You’d see product #1 first, then click through to product #2 and so fourth. I love split testing but sometimes I do get frustrated when I spend a couple of days only to see no improvement or drastic results. I guess that’s the game though of trying to boost conversions. It’s all worth it when you find the version that works for you. It just takes some time waiting for that version to show it’s face.